Denison expands to Puerto Rico through strategic partnership

Denison has announced its partnership with Puerto Rico-based Industrial & Marine Service (IMS), establishing a strategic partnership in the Caribbean for the South Florida-based yacht sales company. IMS has completed the integration of its yacht brokerage department into Denison’s network, positioning the company to benefit from Denison’s management, marketing support, and Super Yacht Division. Denison will be operating its yacht brokerage office out of IMS’ Villa Marina office in Fajardo.

“We can now offer all clients a boutique collection of services for brokerage and charter with a unified and centralized management structure,” said Stanley Castro, President of Industrial Marine in Puerto Rico. “Our strong sales team and the management of Luis M. Ayala will be an asset to all of our clients.”

IMS has operated since 1975 as a new boat dealer and brokerage firm serving Puerto Rico and the Caribbean. IMS is currently the official new boat dealer for Sea Ray, Meridian, Scout, Marquis, Carver and Sea Vee.

“Our sales and marketing formula coupled with IMS’s local knowledge of the Puerto Rican and Caribbean boating marketplace is a partnership full of great synergies,” said Bob Denison, president of Denison Yacht Sales. “Having a physical office at one of Puerto Rico’s great marinas, supported by Stanley’s awesome sales team will be an asset to all of our clients.

Puerto Rico has the tropical climate, beautiful waters, boating events, fishing tournaments, marinas and yacht clubs necessary for a thriving boating market,” Denison added. We’re thrilled to now be a part of the local Puerto Rican boating landscape.”

Denison has long been a leader in the yachting industry with a rich family history dating back to 1948 with the start of Broward Marine in Fort Lauderdale, Florida. Today, the company provides complete yachting services worldwide, from sales and charter to yacht management and new construction. Denison office locations include Palm Beach Gardens, Florida; Fort Lauderdale, Florida; St. Petersburg, Florida; Naples, Florida; Montauk, New York; Marina del Rey, California; Newport Beach, California; Holland, Michigan; Seattle, Washington; Charleston, South Carolina; and Antibes, France.

For more information please contact Bob Denison at Bob@DenisonYachtSales.com, or Stanley Castro at Stanley@DenisonYachtSales.com.