ALEXANDRIA, Va. — The Take Me Fishing campaign recently received two 2011 Bronze Anvil Awards of Commendation from the Public Relations Society of America, according to a release from the Recreational Boating & Fishing Foundation, which runs Take Me Fishing.
The awards were given for superior performance in the design and execution of an individual tactic within a broader public relations program. Other 2011 winners include AARP, Barnes & Noble, Disney Parks, General Motors, Hewlett Packard, Johnson & Johnson, Keep America Beautiful, Macy’s, March of Dimes, PepsiCo, Volkswagen and others.
RBFF was honored in the External Website category for TakeMeFishing.org and in the Smartphone Application category for the Take Me Fishing Boat Ramp App. Both were recognized at an awards ceremony held June 9 in New York City.
“We are thrilled to receive these awards,” RBFF President and CEO Frank Peterson said in a release. “TakeMeFishing.org continues to successfully reach boaters and anglers with ‘how to’ and ‘where to’ information. And our new mobile resources are expanding the website’s reach, delivering information to boaters and anglers when they’re on-the-go.”