CHICAGO – Discover Boating recently launched a new Welcome to the Water application that allows boat owners to create customized boating trip invites at Facebook.com/DiscoverBoating.
The boating trip planner application is being promoted through Discover Boating’s Facebook page, which the groups says more than doubled its “Likes” in six weeks, from 39,000 to 100,000, via a strategic Facebook ad buy.
The application is also being supported with an ad buy that targets the 15.2 million Facebook users who listed boating or boating-related activities as an interest in their profiles.
“Discover Boating is utilizing this social channel to leverage boat owners’ passion for the water and make it easy for them to introduce their friends and family to the boating lifestyle,” Carl Blackwell, chief marketing officer for Discover Boating, said in a release. “Our research tells us the strongest indicator of future intent to purchase a boat is personal experience, so this was the main insight behind the development of this application.”
The Welcome to the Water boating trip planner is available in the U.S. and Canada to those who “Like” Discover Boating at Facebook.com/DiscoverBoating. The application allows “captains” to simply invite their “crew,” using their list of Facebook friends to create an invite.