10:15 a.m., Wednesday, Nov. 9
Create a Menu-Selling Culture, with David Parker
To maximize the success of any service or F&I department, dealer principals and general managers should develop a culture of menu selling. But there’s a lot more to it than simply printing a sheet of paper with a list of prices. This session will outline the different types of menu pricing, the tools needed to sell from menus effectively — including providing your employees with expectations and accountability for menu selling — and insight into the best practices used by some of the industry’s leading dealers to create highly profitable service and F&I departments.