Evinrude announces new spring retail promo

STURTEVANT, Wis. — BRP will give a new retail incentive for its Evinrude line of outboard engines. The promotion is meant to drive dealer store traffic and encourage spring sales.

The program, called Evinrude E-TEC Spring into Action Sales Event, began on May 3 and ends on July 5.

The program is being promoted by an e-blast campaign.

Incentive options include financing as low as 6.9 percent and up to $500 in PG&A or a five-year BEST warranty coverage and $500 in PG&A.

The financing will be provided by Sheffield Financial.

“We are truly excited to offer the consumer a choice with this promotion,” said Christopher Berg, Director of Marketing and Strategic Planning for Evinrude. “We have recently negotiated additional financing resources for our dealers and consumers can benefit from this effort.”

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