Boating Industry Intelligence You Can Profit From
CHICAGO, Ill. — Vantage Yacht Club will offer fractional yacht membership through Groupon, a discount marketer, in a deal that will run from May 19 to 21.
Vantage Yacht Club is one of the first luxury brands to take part in a “high dollar value” Groupon daily deal that will run May 19-21, 2011. Vantage has plans to participate in a series of Groupon campaigns that will eventually unite with the “Groupon Luxury Travel Channel” that is expected to debut sometime this year.
“To the consumer, daily deals are a great way to try something new and save a few bucks. To the business owner, they are one of the most valuable marketing tools available to create awareness and drive customer acquisition,” said Vantage Yacht Club Founder and President Jason De Palma. “The daily deal space is saturated with offers and competitors but the choice to go with Groupon was an easy decision.”
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