Boating Industry Intelligence You Can Profit From
LAKE FOREST, Ill. — Brunswick Corp. has named the Irish Boat Shop as a Certified Brunswick Master Dealer. The Irish Boat Shop has locations in Harbor Springs and Charlevoix, Mich.
“We are very proud to have earned the Brunswick Master Dealer status,” Irish Boat Shop President Michael Esposito said in a release. “Qualifying for Brunswick’s leading dealer certification program confirms our ongoing commitment to serve our customers at the highest level. Our goal is to make each boat ownership experience so memorable that we build a partnership for life.”
The Brunswick Dealer Certification program requires dealers to meet comprehensive requirements that are based on the latest best dealer practices from Brunswick and its leading marine dealers nationwide. The program also includes industry requirements and the Marine Five Star Dealer Certification sponsored by both the National Marine Manufacturers Association and the Marine Retailers Association of America.
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