Boating Industry Intelligence You Can Profit From
SUMMERVILLE, S.C. — Scout Boats Inc. has incorporated a build-a-boat feature into its new website, according to the company. In addition, Scout has instituted a new sales incentive for the spring months.
“We wanted to offer our customers a chance to ‘build their own Scout’ while at the same time offering discounts as they get ready for the new boating season,” Scout Boats National/International Sales Manager Alan Lang said in a release. “Regarding sales we’re experiencing one of the best starts we’ve had in a long time, and we’re looking to keep that momentum going.”
The build-a-boat feature allows a customer to create their own Scout model on the Scout website. The viewer can choose the model, engine, hull color, as well as select all appropriate options available to them for that particular model. A running total price is maintained during the feature. Once completed, the customer can follow up with their local dealer for inventory/ordering purposes.
As for the sales incentive, Scout is currently offering special boat-motor-trailer package pricing on select models now through June 30.
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