Boating Industry Intelligence You Can Profit From
ABILENE, Texas — Tigé recently launched a promotion call the “Tigé $1000 Test Drive Challenge.”
From May 1-31, Tigé is inviting customers to test-drive boats from competitors and then come test-drive a Tigé. If the customer buys the competitive model, Tigé will give them $1000.
“We feel extremely confident about our advantage because Tigé sells itself on the water,” Tigé President Rick Correll said in a release. “One spin around the lake and our customers immediately feel the Tigé difference and just can’t go back to status quo after such an experience.”
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