Show Management parent buys BoatQuest.com
EL SEGUNDO, Calif. — Show Management’s parent company, Active Interest Media, has acquired BoatQuest.com, an online classified site for buying and selling boats.
BoatQuest.com joins the company’s other marine properties, including Yachts Magazine and Show Management — presenter of five of Florida’s largest boat shows.
Founded in 1999, the company says BoatQuest.com attracts close to 400,000 monthly visitors. The site has been redesigned to make it easier for visitors to search and find the boats they are looking for and will debut today at the Palm Beach International Boat Show.
“By combining online media with major boat shows and a traditional yachting magazine, our goal is to provide a new level of cross-promotion, previously unavailable in the industry, for boat sellers and buyers to connect with one another,” Mike Dickman, general manager of BoatQuest.com, said in a statement. “The strategic relationship among BoatQuest.com, Yachts Magazine and Show Management leverages the reach of three leading boating industry marketing companies in reaching boat buyers.”
In addition to classified listings, BoatQuest.com offers yacht brokers and dealers a variety of advertising opportunities. Special pricing will be available on some services for Show Management boat show exhibitors and Yachts Magazine advertisers.
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