MarineMax, Marinas International form alliance
CLEARWATER, Fla. — MarineMax today announced a strategic business alliance with Marinas International, one of the largest marina operators in the United States with 27 locations across the country.
According to the company, the business alliance will allow MarineMax access to Marinas International’s marinas and the opportunity to establish sales brokerage offices, while supplying Marinas International with increased traffic and occupancy for its more than 15,000 slips.
The sales brokerage offices will primarily focus on listing, marketing and management of brokerage boat sales and will also provide an outlet for new and used boat sales for MarineMax. The first phase of these offices will open in Massachusetts, New Jersey, Ohio, Michigan, Georgia and Mississippi. The structure of the alliance is such that the costs to both Marinas International and MarineMax are minimized and tied directly to the success of the operation.
“We are excited to establish this partnership with Marinas International and their team, which has a proven track record in marina management. This strategic business alliance will provide MarineMax with the opportunity to expand our geographic coverage and reach additional customers in areas we have not been.” said William H. McGill, Jr., Chairman, President and Chief Executive Officer of MarineMax. “Furthermore, we are excited about potential opportunities to extend our relationship with Marinas International in more of their marinas and explore opportunities for partnerships in service, including utilizing the MarineMax Rewards Club and its partners.”
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