MarineMax adds new brand

CLEARWATER, Fla. — MarineMax is adding Brunswick Corporation’s Bayliner Boats product line to its brand offering. Bayliner manufactures runabout and cruiser models ranging from 16 to 33 feet. The Bayliner product line will be available in MarineMax’s stores in the Tennessee, Connecticut, Northern Texas, West Central Florida, Colorado, Minnesota, New Jersey and New York regions.

“We are excited about the opportunity to add Bayliner’s product offering in many of our markets,” William H. McGill Jr., MarineMax CEO, said in a statement. “The award-winning Bayliner brand is one of the most well known in our industry. Bayliner’s products and its value proposition will allow us to expand our ability to meet the demands of consumers we historically had not targeted with our existing brands. The addition of Bayliner further enhances our position as the leading marine retailer.”

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