Liberty boat brands add dealers, increase production
WASHINGTON, N.C. — Sweeping changes at Liberty Boats in November and December are yeilding positive results for its three brands, according to executives at parent company Liberty Associates. The boat lines affected are Donzi Marine, Fountain Powerboats and Pro-Line Boats.
“The adjustments we’ve made, combined with the sales and marketing efforts at each of our companies, has made a real significant impact on the overall health of our organization,” said John Walker, president and CEO of the Liberty boat companies.
One of Liberty’s first priorities was rebuilding Fountain’s dealer network, according to Walker.
“At Fountain, ending factory-direct sales and restoring dealer confidence was crucial. Since January 1 we have signed four new Fountain dealers, and we are working with several others. We’ve seen an increase in retail sales – everything from 38′ Lightnings and CCs, a 47′ Lightning, and a quad-engine 38′ TE. All told, we have grown our order backlog from essentially zero in November to a two- month backlog today for Fountain product,” said Walker. There is also backlog for Donzi and Pro-Line boats, he said.
New dealers signed for Fountain since January are Team Marine of Trenton, N.J.; All About Boats in Osage Beach, Mo.; Sanders Marine in Jacksonville, N.C.; and Coastal Marine Center in Brunswick, Ga.
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