Boating Industry Intelligence You Can Profit From
BOCA GRANDE, Fla. — The Marine Retailers Association of America in conjunction with Titan Certified has developed a Certified Pre-Owned program (CPO) that guarantees the condition of the engine, transmission, outdrive and generator to all buyers and sellers of used boats.
The program is based on the auto industry’s concept that certification helps a used car sell faster and for more money. With the MRAA’s Certified Pre-Owned program, buyers are guaranteed the boat they buy will be trouble free from any issues relating to the boat’s drivetrain. If anything happens within the guarantee’s time period, the problem will be fixed without a deductible or cost to the buyer.
“This is an exciting opportunity for our dealers to bring added value, profits, customer loyalty and new business to their locations,” said Phil Keeter, president of MRAA. “We are excited to be working with Titan and offering this exclusive program to our members.”
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