Atlantic City Boat Show a success for SI-TEX

RIVERHEAD, N.Y. — The 2011 Atlantic City Boat Show not only had increased attendance — there were also strong sales for the SI-TEX line of marine electronics.

“More important than just the sheer numbers, people were in a mood to buy,” SI-TEX President Ted Bodtmann said in a release. “The increase in sales was very notable for us, and the vibe of the show was very upbeat. This could signal the positive turn for the industry we’ve all been waiting for.”

In addition to its factory exhibit, SI-TEX had six retailing dealers in the show and all reported strong sales of SI-TEX products. “We like to think that in a marine electronics market driven by new technology, our recent influx of unique new products is responsible for this increase in interest and sales,” Bodtmann said.

Bruce Hackett, longtime SI-TEX sales rep for New Jersey, Maryland, Delaware, Virginia, Pennsylvania and North Carolina, was similarly impressed by both action and sales on the show floor.

“The two things I noticed most were new boat sales and many boaters adding to their existing electronics packages,” Hackett said. “For us specifically, the new SVS-650 color sounder was a hot seller.”

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