Zodiac targets RV market

SUMMERVILLE, S.C. – Zodiac Boats of North America recently showcased its product at the Recreation Vehicle Industry Association (RVIA) tradeshow held Nov. 29 through Dec. 2 in Louisville, Ky.

“The demographics of an RV owner and a boat owner are parallel,” Zodiac of North America’s West Coast Regional Sales Manager Todd Harris said in a release. “They are both outdoor oriented, adventurous and rank spending time with their families as a high priority. With the ability to have a Zodiac in the camper or motorhome, the owner’s excursion no longer has to stop where the paved trail ends.”

The company says the similarities in customer profiles and the ability to store the boat in a small, compact area makes Zodiac a natural fit for the RV dealers.

“After learning more about Zodiac and the numerous possibilities for the RV industry’s participants, several RV dealers have expressed tremendous interest in expanding their parts/accessory sales by offering Zodiac products,” Harris reported.

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