BRP named manufacturer of the year by MRAA

ORLANDO – BRP was named manufacturer of the year by the Marine Retailers Association of America at the Marine Dealers Conference & Expo in Orlando earlier this week.

The annual award, launched in 1980, is presented to the marine manufacturer or supplier who best exemplifies outstanding support of its dealers through expert business practices, programs and products. Selection is made by way of a committee of MRAA board members. Steve Laham, vice-president of sales, marketing and after-sales service, Evinrude, accepted the award on behalf of BRP.

“BRP has displayed outstanding leadership in our industry in terms of dealer support programs, retail driven marketing and successful business practices that have earned the company this recognition from the MRAA,” Phil Keeter, president of the MRAA, said in a release.

“We are delighted to receive this honour,” Yves Leduc, vice-president and general manager of BRP, North America division, said in the release. “Along with consistent brand building initiatives, we have strived to provide our dealers with effective wholesale and retail programs despite the recent industry downturn. This award validates that these programs were well received and have helped our network gain strength due to our efforts,” Leduc concluded.

The Marine Dealer Conference & Expo, an annual gathering of marine retailers, wrapped up Wednesday after a three-day meeting of industry professionals, keynote speakers and Boating Industry’s Top 100 Dealer gala. BRP has been a member of the Leadership Alliance for the Top 100 Dealer program since its inception in 2005.

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