Hatteras CEO: Brand to be smaller, more efficient

NEW BERN, N.C. – In a profile in the New Bern Sun Journal, Jim Meyer, president and CEO of Hatteras and Cabo yachts, says going forward, the two boat brands will be produced in smaller quantities but manufactured more efficiently.

Meyer, who is approaching two years as president and CEO of Hatteras, is overseeing consolidation of Hatteras and Cabo yacht manufacturing at one plant. Meyer told the paper he expects the change will create a “very, very full factory” at the New Bern plant as the market returns, although he doesn’t expect the market to return to peak levels.

“The entire world, unfortunately, has changed in marine over the last few years,” he said. “The industry has gone through a substantial reduction in size.”

In peak markets, he said the company produced as many as 75 Hatteras yachts and 125 Cabo yachts, but going forward the New Bern plant will be manufacturing about 50 Hatteras brand yachts, and 100 on the Cabo side.

“For us to design a business that assumes that it comes back to the best it was in the past, I think that would be a terrible risk on our part,” Meyer said.

Click here to read the complete profile: Hatteras CEO Jim Meyer

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