KCS International to host grand opening for new showroom

OCONTO, Wis. – KCS International Inc., the parent company of Cruisers Yachts and Rampage Sport Fishing Yachts, will host a ribbon cutting ceremony on Sept. 13 to celebrate the launch of its new showroom.

“The showroom brings an innovative approach to the company’s sales program by reducing dealer inventory and long lead-time orders, while introducing potential buyers directly to the quality and luxury of both brands,” the company said in a statement.

The 15,000-square-foot indoor showroom will display new inventory, which the company says will allow dealers to carry only essential models and offers customers the opportunity to participate in a VIP program as well as experience KCS International’s boat models in one location. The VIP program includes a step-by-step tour of the production facility.

“KCS International has been working to find ways to extend resources we have on-hand at our headquarters in Oconto to our dealer networks,” Russ Davis, director of marketing at KCS International, said in the statement. “The showroom does just that, offering dealers the opportunity to bring current owners and potential customers to see new models and personalize the experience of purchasing a new yacht. This will help build a stronger emotional bond with boaters, as well as leverage dealer growth and prosperity.”

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