Discover Boating expands online offerings

In an effort to attract more visitors to the site, Discover Boating launched several new features on to enhance its entertainment and information offerings, according to a company press release.

The new features include a series of iTunes playlists, special boating and marine iPhone applications in addition to a re-launched Boating News Room that combines the site’s social media elements into one page.

“There’s a powerful connection between music and boating that you can’t ignore–turning the music on is one of the first things you do when you board your boat,” Carl Blackwell, vice president of NMMA and Grow Boating, stated in the release. “Our Discover Boating iTunes playlists are a unique way for us to capture the music and boating connection and continue to lead the way in offering new media solutions that create a feeling of fun on the water whether you’re on your boat or on land.”

Site visitors can sample songs and purchase MP3 files for their own on-the-water mixes through the iTunes playlists. Discover Boating fans can also suggest songs for future Discover Boating playlists via the Discover Boating Facebook page and Twitter.

In addition to music, the site now allows visitors to download helpful boating applications for the iPhone that simplify everything from finding boat ramps to getting the latest marine fuel prices. There are currently 12 applications available for download with new ones being added as they become available.

Discover Boating has also re-launched the Boating News Room to incorporate various Discover Boating social media elements. It includes live Facebook and Twitter feeds as well as posts from the Discover Boating blog and the latest news from the industry and the Discover Boating team.

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