The educational components of the Sales & Marketing Track have been designed to appeal to sales personnel, sales managers, general managers, marketing managers, online marketing personnel and dealer principals. With three timely sales topics and three in-depth presentations on driving more sales through marketing, the format of these educational sessions facilitates idea sharing and will provide in-depth perspectives for those who sell or who are responsible for the marketing of boats and engines.

THE PHYSICS OF CLOSING

By Don Cooper

ENGAGE CUSTOMERS WITH SOCIAL NETWORKING

By Josh Chiles

SECRETS TO SUCCESSFUL ONLINE MERCHANDISING

By Courtney Chalmers

COACH YOUR TEAM TO GREATER SALES

By Glenn Roller

HOW TO KILL A BOAT SALE

By Bob Schwartz

TAKING YOUR DEALERSHIP MOBILE

Panel discussion

THE NEW RULES OF F&I — EVERYTHING’S CHANGED

By Vernon Blanc