Boating Industry Intelligence You Can Profit From
DANBURY, Conn. — The FRAM brand is entering the marine market with a line of oil and fuel filters for boats and small watercraft, Honeywell Consumer Products Group reported in a recent statement. The line features 42 oil filter and 40 fuel filter models for marine applications.
To support the product line, the FRAM team recently released a new marine catalog with sister brand Autolite, which consists of spark plugs. In addition, a countermat was developed along with a two-sided marine application and cross reference wall chart for boat dealers and marine repair facilities.
“We have been in the liquid filter business for more than 75 years,” said Kenny Cameron, channel marketing manager, FRAM Filtration. “And after receiving numerous requests from several major marine players asking for coverage for boats and watercraft, we decided to put together a program that could benefit distributors and boat dealers in the market.”
Distributors and wholesalers interested in more information on FRAM oil and fuel filters for the marine market can visit framadvantage.com.
Honeywell Consumer Products Group, a business unit within the Honeywell Transportation Systems segment, has headquarters in Danbury, Conn.
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