KNOXVILLE, Tenn. – Sea Ray Boats has signed on as a co-sponsor of country music superstar Brad Paisley’s upcoming H2O World Tour for the tour’s “Water World Plaza,” the company reported in a release this week.
Paisley, who is scheduled as the headliner of the AquaPalooza 2010 Signature Event this July in Texas, will kick off the tour May 21 in Virginia Beach, Va.. The tour will include more than 40 stops in the U.S., Canada and other international locations through the end of September.
“One of our goals at Sea Ray is to provide our customers with more than a superior boat, it’s also to provide them with a superior lifestyle,” said Rob Noyes, vice president of marketing for Sea Ray. “That’s the motivation behind our annual AquaPalooza event and our sponsorship of Brad Paisley’s H2O tour. And, of course, the fact that the H2O tour is water-themed makes it a perfect fit for us. We plan to show concertgoers the exceptional quality, excitement and style they can get by joining our Sea Ray family.”
The H2O tour will offer a unique Water World Plaza that opens at 4 p.m. on the day of each concert. The area is designed to incorporate display boats, a fishing simulator, dunking booth, swimming pools, radio DJs and a separate stage featuring newer country music acts.
“It’s all meant to feel like summer and water,” Paisley described in a recent tweet. “I want you to be able to hop off your boat or outta your pool and go right to our show.”
Music on the Water World Plaza stage will start at 5 p.m., featuring emerging stars Easton Corbin, Steel Magnolia and Josh Thompson. Music on the H2O main stage will start at 7:30 p.m., with Justin Moore and Darius Rucker opening for Paisley, according to the release.
On July 10, Paisley will make a special stop at The Reserve at Lake Travis near Austin, Texas, where he will perform in front of a crowd of thousands of boaters at Sea Ray’s AquaPalooza.
“AquaPalooza has become synonymous with great music and great times on the water. We’re very excited to have someone of Brad’s caliber headlining this year’s Signature Event,” said Noyes. “This is a free event where your boat is your ticket. There will be no land access to the Signature Event.”