FinCraft Boat Co. launches

HOPKINS, Minn. — FinCraft Boats, which were introduced as a new Genmar line at the Minneapolis Boat Show in January 2009, have been relaunched and are now being produced by the FinCraft Boat Co., one of the assets purchased by former Genmar CEO Irwin L. Jacobs after that company went bankrupt.

In a letter sent to dealers last week, Jacobs included a packet of materials detailing the brand’s 2010 offerings. The entry-level fiberglass fishing boat line includes the FinCraft 17 Side Console, FinCraft 17 Dual Console, FinCraft 1850 Dual Console, FinCraft 19 Center Console. The boats are produced using the VEC (virtual engineered composites) manufacturing process, another technology Jacobs acquired after the Genmar bankruptcy.

Jacobs said the modestly priced line represents a good opportunity for dealers.

“FinCraft offers its dealers the opportunity to carry substantially lower inventories and sell a lot more boats,” Jacobs said in the letter. “FinCraft’s price advantage, combined with more frequent factory deliveries to its dealers, offers FinCraft dealers the opportunity for more profits accompanied with substantially less financial risk.”

FinCraft offers retail customers the choice of Evinrude, Mercury, Suzuki or Yamaha outboard engines. The boats also carry a limited lifetime warranty that is transferable to a second owner.

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