Boating Industry Intelligence You Can Profit From
To clean out all remaining 2010 models, boat brands World Cat and Glacier Bay have launched Spring Sales Incentives. Through the program, customers who purchase a 2010 World Cat 290 model or bigger will get $5,000 towards their purchase. Since repeat owners are such a large part of annual production, according to the company, it is giving past and present World Cat owners up to $10,000 towards the purchase of a 2010 World Cat 290 model or bigger. More information on these offers can be found at www.worldcat.com/rebates and www.worldcat.com/ownerrebates. Customers who purchase a 2010 Glacier Bay will get $5,000 towards their purchase. More information on this offer is available at www.glacierbaycats.com/rebates. Customers must contract their World Cat 290 model or bigger or their Glacier Bay in the month of April 2010 to be eligible.
Yamaha Marine Group has unveiled its “Two Stroke Celebration Sales Event promotion, designed to serve as “a tool dealers can use to keep sales momentum going this spring,” according to Dale Barnes, Yamaha Marine Group division manager marketing. The promotion provides the purchasing consumer a credit of up to $3,000 based on MSRP toward the purchase of goods and/or services available at the authorized participating Yamaha Outboard dealer that sold the eligible Yamaha outboard at no extra cost to the purchasing consumer. Eligible Yamaha outboards include new 8 through 300 HP two-stroke models that are sold, warranty registered and delivered to the consumer from April 1, 2010 through April 30, 2010. Additional terms, conditions and procedures apply.
Scout Boats, Inc. is partnering with the Dorchester Children’s Center (DCC) to help put on the 1st Annual Scout Boats REEL-N-4KIDS Fishing Tournament, to be held Saturday, June 5. The inshore tournament proceeds will benefit the Children’s Center, which provides a coordinated, evidence-based response to child abuse that reduces trauma and provides treatment for the children and families in the community in a safe, child-focused environment. Scout Boats is donating a 151 Standard (complete w/ Yamaha F25 engine and trailer) for the grand prize drawing as well as $1,000 if the state record is broken while aboard a Scout.
Marine electronics manufacturer Raymarine, Inc. has launched its Spring product promotion; “Fish Like the Pros,” running from April 1 through May 31. The promotion offers rebate savings on Raymarine’s C-Series Widescreen Multifunction Displays (MFDs) and HD Digital Sounder Module products.
Today, Congressman Pete Hoekstra (R-MI) will visit the manufacturing facility of Four Winns Boats as part of his “100 Jobs” initiative to perform 100 Michigan jobs to stress the importance of economic development and job creation as he runs for Governor, according to the National Marine Manufacturers Association. Recently acquired by holding company Platinum Equity, Four Winns has ramped up production and hired back more than 100 workers laid off last year due to the economic downturn. Congressman Hoekstra will work in the boat assembly area of the Four Winns facility.
Viking Life-Saving Equipment, the global manufacturer of safety equipment for the maritime, offshore and fire industries, achieved all-time-high sales in excess of 1.1 billion DKK or over $200 million in 2009, the company reported in a recent statement. Up over 6 percent from 2008, the company’s profit also improved compared with last year. Viking attributed the record performance to an increased focus on cost reduction and working capital. Despite pressure on margins and the establishment of new subsidiaries and servicing stations, the tightened cost controls enabled the company to maintain its momentum. At the same time, a decrease in capital tied up in inventory and debtors resulted in a significant reduction in the interest bill. The company also noted that, with the acquisition of Colorado-based fire suit producer Quest Enterprises, Inc., it is “well on the way to building a strong bastion in the U.S. market.”
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