Boating Industry Intelligence You Can Profit From
Nautic Global Group has launched a new corporate Web site, www.NauticGlobalGroup.com. The site shares information about the company’s history, philosophies, and leadership. It also consolidates many of the company’s online resources, such as its Dealer Portals, Image Bank, Press Room, and Contact Information. “As a company, we’ve worked hard to achieve synergies and efficiencies in the day to day operations of all of our production facilities and our brands,” said Chief Executive Officer Bob Moran. “This Web site helps us to do this online as well, and is a true reflection of the company we’ve become and our future direction.” Nautic Global Group also recently completed several projects, including www.GodfreyPontoonBoats.com, which pulls together the family of pontoon boats produced by Nautic Global Group, provides new shopping tools and helps consumers identify the right pontoon boat for them using the new “Boat Selector” tool; www.AmazingBoatDeals.com, which showcases some of the company’s recent value-focused product launches and price-pointed promotional products; and a presence on social networking sites Facebook, YouTube.com and Twitter.
Marvair has launched a unified brand name, Marvair Marine, and a new logo for all of its marine products. The brand name encompasses all of the company’s marine products, from its self-contained and split systems to its chillers and air handlers and controls. “In our other markets, the Marvair name is recognized for quality and reliability,” said David L. Shuford, VP Marketing for Marvair, in a release. “We want to leverage that recognition into the marine industry.” Last year was a year of unprecedented growth for Marvair in the marine industry, according to the company. While much of the industry was contracting, Marvair introduced a new line of chillers, air handlers and controllers. It expanded its network of distributors and service centers and added personnel to both sales and manufacturing operations.
Liberty Landing Marine Center, Jersey City, N.J., has hired a new manager, Liz Mernick. She has gone from working on the fuel docks and overseeing boat rentals to managing a West Marine store and now managing the Liberty Landing Marine Center. Mernick has played a crucial role in the birth of the center, which she has been a part of since conception, according to the company. Located at Liberty Landing Marina, Liberty Landing Marine Center is based in a brand-new facility located in the headquarters building and contains marine apparel, safety equipment, marine supplies, sailing gear, bait and tackle, convenience goods and more.
Hosted by The Yacht Report Group and organized by Superyachtevents, the American Superyacht Forum, which takes place May 23-26 in Newport, R.I., will focus on the major issues affecting the American superyacht industry today and in the future. Up to 250 individuals involved in building, managing, operating and owning the world’s fleet of large yachts are expected to be in attendance. Delegates will also be treated to an experience onboard the America’s Cup 12m fleet in the American Superyacht Regatta the day before the debate starts. Those attending the forum will also have the opportunity to visit the Derecktor Shipyard in Connecticut and be treated to a private tour and exclusive presentation of the MY Cakewalk, which will be the largest yacht constructed in America in the last three quarters of a century. For more information or to register, visit: www.superyachtevents.com/asf.
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