New virtual boat show now online

MIDDLETON, Mass. —, a new virtual boat show announced last year, has been launched online, according to a news release.

The site currently has only New England dealers, but organizers said their sales force is working to sign dealers from all markets and the site will continue to grow on a weekly basis.

“Boat Shows at Home is simply a different media for you to use to reach new markets and promote your business,” the release stated. “Basically it’s a platform for your business to host your very own mini Web site.”

The site’s creators said they are planning to market with print, online and radio advertisements, as well as direct mail and e-mail blasts.

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