KNOXVILLE, Tenn. – Sea Ray Boats is expanding its strategic alliance with the Costco Auto Program in key metropolitan areas to give Costco members in major boating markets special pricing on select Sea Ray Sport Boat and Sport Cruiser models, plus up to $3,000 in rebates from Sea Ray, the company reported in a recent statement.
The original program launched on the West Coast in April 2009 and has attracted buyers who are not only new to Sea Ray, but new to boating as well, according to data supplied by the Costco Auto Program.
“We are very pleased with the program results thus far, especially taking into account that nearly 70 percent of the buyers are new entrants into the sport,” Mike Burke, vice president of sales and marketing for Sea Ray, said in a release. “These incremental sales are a result of Sea Ray’s award-winning dealer network. Their hard work and intense customer focus continue to satisfy the most discerning customers.”
The expanded program will be offered throughout the U.S. (except Alaska) and Puerto Rico.
“This alliance between Sea Ray and the Costco Auto Program differs from those that some other boat brands have with other retailers. Specifically, in this arrangement, the dealer is an integral part of the process, not a service-only afterthought, so buyers get the full sales and service treatment of Sea Ray’s industry-leading dealer network,” Burke said in the release.