In Brief: Furuno, Yamaha Marine Group, Viking Life-Saving Equipment, Fairline Boats, Sea-Dog Line

Furuno has launched a Winter Rebate on a total of 17 products with rebate amounts ranging from $50 to $300, which can add up to potential savings of over $1,000, the company reported in a recent statement. The products range from radars and fish finders to a satellite compass and Sirius Weather Receiver. When consumers purchase any qualifying product(s) between now and March 31, they are eligible for the rebates. For a complete list of products and their rebate amounts, visit The rebate form can be downloaded from their Web site, along with all of the instructions, terms and conditions.

Yamaha Marine Group has signed an agreement to become the presenting sponsor of Florida’s Insider Fishing Report, a 26-week television show dedicated to anglers who fish in Florida. Formerly the Chevy Florida Fishing Report, the show had been missing from television screens for a season, but it will return April 8, as Florida’s Insider Fishing Report presented by Yamaha on Sun Sports network. The Emmy Award-winning show will air live on Thursdays from 5:30 to 7:00 p.m. Shows will be rebroadcast on Thursdays from 11:00 p.m. to 12:30 a.m.; Fridays from 3:00 to 4:30 p.m.; and Saturdays from 9:30 to 11:00 a.m.

Yamaha Marine Group to launch the Discover VMAX SHO Demo tour, a national program consisting of demo rides in more than 20 markets designed to show the benefits of Yamaha’s new VMAX SHO outboard motor. The Discover VMAX SHO Demo tour debuts Feb. 19, during the Bassmaster Classic at the Beeswax Creek boat ramp on Lay Lake near Birmingham, Ala. All bass fishing fans in the area are invited to attend for a first-come, first-served opportunity to ride in Skeeter FX bass boats equipped with Yamaha FZ250 VMAX SHO outboards. In conjunction with The Discover VMAX SHO Demo tour, Yamaha is offering a special promotion. The first 100 participants each day to take advantage of the boat demo will receive a voucher good for a spare VMAX Series propeller. With an MSRP value of $700.00, the propeller voucher can be redeemed only after the customer has purchased a new VMAX SHO. Additional terms and conditions apply. See for complete details.

After 13-1/2 years with Viking Life-Saving Equipment, the last 10 of which were spent as CEO and group managing director, Kjeld Amann will go into retirement following the Annual General Meeting on March 15. Looking forward, the company said it is well-positioned financially and market-wise to further expand and diversify its business. Amann will be succeeded as CEO by global sales and marketing director Henrik Uhd Christensen, who has been with Viking for 17-1/2 years with a 5-year tenure as managing director of Viking Germany.

Motor yacht manufacturer Fairline Boats has appointed Total Marine of Florida Inc. to represent the brand in Florida. The company will trade as Fairline Fort Lauderdale and undertake sales and service activities of the previous dealer, Fairline Florida. The new dealership has been set up by John and Tom Caruso, who currently operate Fairline New York, and will be headed by Fairline veteran Jim Renfrow, formerly VP of Fairline Boats North America. Renfrow will also be joined by Steve Leeson, the customer support manager for Fairline Boats North America. The new dealership will be based at Harbor Towne Marina, Dania, Fla., and will offer full service and sales facilities.

Sea-Dog Line, a manufacturer and importer of marine equipment and accessories, has chosen Atlantic Marketing Co. to represent the company’s products in the northeast and mid-Atlantic states of the U.S. “Sea-Dog is widely recognized as one of the most innovative US marine suppliers, having won more than 12 National Marine Distributors Association awards over the past decade for excellence in product manufacturing, packaging, marketing and customer service,” said Atlantic Marketing President Brandon Flack. “With over 5,500 items in our assortment, it takes top-notch representation to make sure our customers have the right products for their business model or application,” said Brad Nysether, president of Sea-Dog Line. “Having the Atlantic Marketing team in place will help us ensure that our customers continue to receive the high level of service that has helped to set Sea-Dog apart from the competition.”

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