Evinrude promotion launched for boat show season

STURTEVANT, Wis. – Consumers who purchase an eligible Evinrude ETEC outboard engine, 25-hp and above, will have the opportunity to take advantage of the “Get an Early Start Sales Event” retail promotion, which runs Jan. 1 through April 15, according to a statement today from BRP.

The sales promotion offers the consumer a 5-year BRP factory-backed limited warranty (3-year factory warranty PLUS an additional 2-year B.E.S.T. coverage). In addition to the 5-year factory backed B.E.S.T. limited warranty, consumers who purchase and take delivery of an eligible engine to repower their existing boat during the promotion are qualified to receive a discount on select rigging packages (Analog, I-Command and ICON) with a retail value up to $1,100, according to the company. Consumers must purchase and take delivery of an eligible Evinrude E-TEC engine from a participating Evinrude dealer during the promotion period to qualify.

“We understand the need to continue offering our dealers and OEMs traffic driving programs and are meeting that need with this promotion,” stated Yves Leduc, vice president – general manager for BRP’s North American Division. “Our successful extended protection plan has proven consumers are looking for added peace of mind when buying an outboard.”

This promotion will be supported by a marketing campaign, including online advertising, television and mass e-mail campaigns beginning in early January. Dealers will be provided custom ad slicks, online banner ads and professional radio scripts to promote the program in their local markets. In-store merchandising materials are also available to authorized dealers, according to BRP.

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