Boating Industry Intelligence You Can Profit From
VONORE, Tenn. – MasterCraft Boat Co. is recalling additional employees to its worldwide headquarters in Vonore, Tenn., it reported in a recent statement. On Nov. 23, 40 employees returned to the MasterCraft workforce, which will be followed by an additional 33 employees to be brought back this month, according to the company.
The recall of nearly 100 employees is to address the necessity to ramp up production, MasterCraft explained.
“The increase in production is reflective purely of domestic and international dealer demand,” said John Dorton, president and CEO. “Because we worked hand-in-hand with our dealer network over last several months to help them balance existing inventory, we now have reached a point where our dealers need new boats. As a result, we are increasing our production run rate to meet this demand.”
These new openings are in addition to the 175 recalled workers the company announced in July of this year.
“We are encouraged by opportunity to increase our production rates but remain guarded,” Dorton added. “The marine industry is still dealing with very trying times. As a result, the buyers out there are either looking for a once-in-a-lifetime deal or they are so passionate about their water lifestyle that they are in the market for a new boat. Because we cater so well to the passionate, discerning buyer, we seem to be doing fairly well. In fact, we have continually expanded our market share over the last 18 months.”
With this latest recall, MasterCraft will now have a total workforce numbering roughly at 325 employees.
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