Boating Industry Intelligence You Can Profit From
FOND DU LAC, Wis. — Mercury Marine has launched a repower retail promotion, the company reported Friday.
Qualified Mercury engines sold in the U.S. through Oct. 31 are eligible for consumer rebates under the Trade Up America – Mercury Repower Sales Event. Rebate amounts range from $300 to $1,000 per engine on specific FourStroke and OptiMax engines.
“The benefits are two-fold: first, this promotion is designed to drive traffic into Mercury dealerships that will result in new engine sales and service department business,” Randy Caruana, Mercury’s vice president of sales, said in a statement. “Second – on a much larger scale – it has the capacity to improve the overall customer boating experience with more reliable technology and the confidence afforded by a factory warranty.”
Caruana said the promotion coincides with the period during which many boats will be winterized, so repowering can occur while the boats are already out of service.
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