MERCED, Calif. – Malibu Boats and partner PRWeb have been announced as finalists for the 2009 Search Engine Watch Awards, Malibu Boats reported in a release today.
The companies are finalists in the “Best Integration of Search with Other Media” category, based largely on the results Malibu Boats achieved when introducing the Malibu Corvette Limited Edition Sport-V, according to Malibu.
“Within three days of the first PRWeb release, Malibu Boats saw its Web site traffic increase 30 percent with page views up 25 percent,” Malibu reported. “In less than six months, the company had earned 30 news articles, and today, more than a year after the release was made live, Malibu is still receiving sales leads and media inquiries from the news release.”
Malibu and PRWeb are joined in their category by Embarq/iCrossing and Intel/Covario. Finalists are judged on four key areas including innovation in methodology and execution, achieving success goals, excellence in tactical execution as well as overall approach and category relevance.
Winners will be announced at Search Engine Strategies San Jose, Aug. 10-14. Finalists will receive 1-day passes (limit 3) to the SES San Jose sessions and Orion panels on the day the winner in their category is announced.