Florida broker and boat dealer form marketing alliance

SARASOTA, Fla. – Brokerage Sarasota Yacht & Ship Services (SYSS) and boat dealership CrossCurrent Marine have formed a marketing alliance under which CrossCurrent Marine will help prospective new boat owners find homes for their previously owned yachts, thereby enhancing SYSS’ ability to offer premium new yachts, the two companies explained in a recent statement.

Operating from two Sarasota locations – a waterfront location at Marina Jack and 1306 Main Street – SYSS and CrossCurrent Marine’s new partnership brings “much needed broad market reach, a breadth of high-quality products and skilled, professional yacht brokers to Florida boating enthusiasts,” the companies stated. CrossCurrent Marine’s brands include J/Boats, Maxi Dolphin and Dufour Yachts.

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