Secrets to Service Success

Let’s be honest: new unit sales aren’t what they used to be. Consumers are fearful. They’re spending less. And financing is tough to come by. Never fear, however, because attendees of this year’s Marine Dealer Conference & Expo will share the perfect antidote to sales shortfalls: service department success.

As sales slowly diminished over the course of the last few years, dealers have increasingly turned to their service departments to make up for the revenue and profitability shortfall. This focus has spawned numerous strategies and tactics for bolstering this high-margin department.

From developing efficiencies between parts and service to launching new quick-turnaround service programs and from process mapping the service department to creating menu options for customers, there are many different methods for improving your operations. On this MDCE panel discussion, leading dealers will bring their best strategies to light and share them with attendees. It’s a must-attend discussion for anyone looking to strengthen their service and their bottom line.

To learn more about the Secrets to Service Success panel discussion, make plans to attend the 2009 Marine Dealer Conference & Expo, to be held in Orlando, Fla., Nov. 16-18. With two concurrent educational tracks and nearly 20 individual educational sessions, this event has been designed to help dealers navigate today’s difficult market.

The Secrets to Service Success panel discussion will be one of two panels on the Service Department Track and will be preceded by a presentation on the link between service efficiency and profitability, a dealer panel discussion on best practices (for both large and small shops) in service department efficiency, 20-plus tips for service department success.

A Sales & Marketing Track will be held concurrently, with a focus on such topics as the dealership of tomorrow, dealership recovery and growth, the art and science of inventory management, a best ideas dealer panel discussion and secrets to lead management success. Wednesday morning, a Commercial and Retail Financing Track will also be offered. The event will then wrap up with a dealer solutions panel and an industry leaders panel, two hallmarks of this convention.

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