BUSTED: Ignoring sales opportunities!

In this increasingly technologically savvy world, more and more good sales people tend to rely on technology and the Internet to help them sell new and used boats. But far too often marine dealers put up a Web site and let most incoming leads from that investment go unanswered. Are you one of those dealers?

At the Marine Dealer Conference & Expo, you will not only find out if you are (confidentially, of course) properly following up on incoming leads, but you will also learn how your lead management efforts compare to the rest of the industry. Bob McCann, director of client education at Channel Blade, an ARI company, will present at the MDCE on the industry’s response time, quality of response and method of response, and, he says, “attendees will be shocked at these results.”

Channel Blade will employ a third party to mystery shop all of the MDCE attendees’ Web sites who sign up by September 25, 2009, and will have gathered several real-life statistics on the group’s performance on following up with qualified Internet leads.

The goal of this workshop is to give attendees tangible methods that will produce sales quickly. After this presentation, attendees will be able to help their entire dealership (sales, service and reception) better follow up with leads, improve their overall lead management processes and discuss strategies to drive traffic, increase leads and convert them into sales — even in a down market.

“Yes, the market conditions are tough,” McCann explains, “but the results will prove that sales opportunities are out there.”

At the end of the presentation, Channel Blade will recognize those dealers that performed the highest during their mystery shopping efforts by presenting them the PRIDE Award, ARI/Channel Blade’s lead management award. PRIDE stands for, Process, Rapid response and Innovative tools and thinking that create a Desire for the customer to buy, through proper Execution. Recipients of the PRIDE Award will be able to showcase the accomplishment at their dealerships.

SPECIAL OFFER: Dealers who register by September 25, 2009, will be mystery shopped online by a third party, and they will be able to pick up a custom report on how their dealership’s lead management process fared in the mystery shopping experience at Channel Blade’s booth at the MDCE. The report will also include tips and ideas on how they can improve. (PLEASE NOTE: For maximum benefit to your business, please do not attempt to sway your results by enacting lead management policies that are not currently in place.)

Watch the video for more information on this special attendee premium offer.

To learn more about how to fine-tune your lead management, make plans to attend the 2009 Marine Dealer Conference & Expo, to be held in Orlando, Fla., Nov. 16-18. With two concurrent educational tracks and nearly 20 individual educational sessions, this event has been designed to help dealer navigate today’s difficult market.

McCann’s BUSTED: Ignoring Sales Opportunities presentation will wrap up the Sales & Marketing Track on Tuesday, and it will be preceded by an overview of the dealership of tomorrow, dealership recovery and growth, the art and science of inventory management and a best ideas dealer panel discussion.

A Service Department Track will be held concurrently, with a focus on department efficiency, profitability and best practices in service department operations. Wednesday morning, a Commercial and Retail Financing Track will also be offered. The event will then wrap up with a dealer solutions panel and an industry leaders panel, two hallmarks of this convention.