The 6 Cs of Lending

No matter how hard you work to sell that next boat, in most cases, you’ll need the right funding sources to seal the deal. And even if you do sell it, questions remains as to whether or not you’ll have the funding to replace it on your floor plan.

Today’s lending market is difficult to say the least, but help is on the way for those dealers attending the 2009 Marine Dealer Conference & Expo, to be held in Orlando, Fla., from Nov. 16-18. The MDCE has signed Jan Kelly of Kelly Enterprises to present on the 6 Cs of Lending: Credit, Capacity, Collateral, Character, Conditions and Compliance.

Attendees of this presentation will learn where to prospect for new lenders, for both retail and wholesale resources. The six Cs will serve as the key ingredients — and the details about each — that dealers must prepare prior to approaching these new lending sources. And then they will learn how to build and maintain a positive lending relationship with the lenders.

“Lending is a tough resource to come by these days,” Kelly explains. “It will be those dealers who are prepared with the right approach and can develop solid relationships with the lenders that will emerge victorious in gaining access to the funds that are available.”

This must-attend event for every dealer, GM and comptroller will also provide a complementary list of sub-prime and prime time wholesale and retail lenders, in addition to materials from the U.S. Small Business Administration.

“Lending is more than merely rate,” Kelly suggests. “We need to follow a proven process to navigate these troubled lending waters.”

To learn more about The 6 Cs of Lending, make plans to attend the 2009 Marine Dealer Conference & Expo, to be held in Orlando, Fla., Nov. 16-18. With two concurrent educational tracks and nearly 20 individual educational sessions, this event has been designed to help dealer navigate today’s difficult market.

Kelly’s 6 Cs of Lending presentation will kick off the Commercial and Retail Finance Track on Wednesday morning. The MDCE program will also feature a Sales & Marketing Track, with presentations focusing on the dealership of tomorrow, dealership recovery and growth, inventory management, a best ideas dealer panel discussion and secrets to lead management success.

A Service Department Track will be held concurrently, with a focus on department efficiency, profitability, 20-plus ideas for strengthening a service department, service best practices and more. The event will then wrap up with a dealer solutions panel and an industry leaders panel, two hallmarks of this convention.

Register NOW!

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