Jan Kelly Biographical Information

Jan Kelly is the CEO of J. L. Kelly, Inc., and president of Kelly Enterprises, a full service F&I and sales training/consulting company for the auto, marine, motor sports, RV and trailer industries. Ms. Kelly founded Kelly Enterprises in 1989 to provide education in ethical, efficient, and effective F&I/sales processes that result in increased productivity and profitability for dealerships and their allied business partners. As Lead Consultant and Principal Trainer, she applies her industry knowledge, business acumen, and operations background to assist her clients in building employee morale, streamlining workflow, and increasing the bottom line.
Ms. Kelly is an acknowledged industry expert and featured speaker for dealer 20 Groups and North American industry association events. She conducts public F&I seminars, delivers onsite F&I/sales consultation, education, and moderates her own F&I 20 groups. Her dynamic presentations feature state-of-the-art skills and technology infused with humor and real world examples.
Ms. Kelly’s articles are regular installments in industry publications such as Dealer Marketing, RV Executive Today, RV Pro and World of Special Finance. Her comments on F&I trends and practices have appeared in Boating Industry, AutoExec, AutoRemarketing.Com, RV Trade Digest, and Successful Dealer.
Ms. Kelly has over 30 years of experience in the finance and insurance industry. She began her career as one of the first female sales representatives for Mutual and United of Omaha. From 1974 to 1984 she held F&I management positions for Ford, Lincoln-Mercury, and Toyota dealerships in California and Nevada. Ms. Kelly also served from 1984 to 1989 as the Director of Training for Critchlow & Associates, one of the nation’s largest aftermarket sales agencies, prior to founding her own training and consulting company.
Ms. Kelly attended Southwestern College in San Diego, Calif., and has received Continuing Education Certificates in Business Management from Northwood University. Additionally, she has received Continuing Education Certificates from Mutual of Omaha, Ford Motor Company, Pat Ryan and Associates, and the General Group of Companies. Ms. Kelly is AFIP Certified and has received awards from several organizations for her public speaking, including Toastmaster’s International.

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