YachtWorld.com, YBAA to promote yacht brokers

SEATTLE, Wash. — YachtWorld.com and the Yacht Brokers Association of America will jointly promote professional yacht brokers' services to both YachtWorld.com visitors and YachtWorld.com member brokers around the world, the companies reported this week.

Their objective is to increase the level of professionalism within the brokerage industry via broker education, and to provide the public with more accurate listing information, according to a release. YachtWorld will also use its broker communication network to share professional standards developed by YBAA and YachtWorld.

“YachtWorld’s core commitment is the support and development of the professional yacht brokerage industry,” Ian Atkins, VP of YachtWorld.com, said in the release. “This collaboration with YBAA will raise the visibility of listings that are represented by Certified Professional Yacht Brokers credentialed yacht brokers and will educate buyers and sellers as to the identity and value of working with a certified yacht broker."

The collaboration will also provide YBAA member brokers with educational and networking opportunities throughout the year.

“YBAA and YachtWorld will continue to offer a program service initiated last year, the regional Yacht Brokerage University events," said YBAA Executive Director Joseph Thompson. "These one day educational and networking programs offer valuable insights and information for all attending brokers, at no cost to the participants.”

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