Brunswick takes cue from auto industry promotions

LAKE FOREST, Ill. – Marine dealers for the Bayliner, Maxum and Trophy boat brands will be able to offer customers a Payment Protection promotion now through the Fourth of July weekend “to help them sell more new boats during this year’s peak boat selling season,” Brunswick Corp. reported in a statement today.

Under the promotion, these three Brunswick boat brands will make the monthly boat payments for those buyers who may lose their jobs due to current economic conditions, the company explained. Bayliner, Maxum and Trophy will pay up to nine months of payments if the boat buyer loses his or her job within a year after the boat purchase.

“In today’s economy, it is important to alleviate consumer concerns over many issues, including the potential of job loss,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “So, we’re addressing it in an effective and impactful manner within the marine community. These brands aim to restore some confidence for the American boat buyer so they can make their dream boat purchase this summer, because we stand behind them not only with quality products, but also with resourceful financing and insurance options.”

Payment Protection is offered for all models in the Bayliner, Maxum and Trophy brand lines, with the qualifying monthly payments going up to $500, McCoy explained. Customers must take delivery of their new boats by July 6.

“These brands are among the first in the marine industry to launch such a large-scale payment protection program, taking our cue from similar efforts that have been used successfully in the automotive industry by Hyundai, Ford and General Motors,” said President of Brunswick’s US Marine and Outboard Boat Group divisions Andy Graves. “We’re helping our dealers remove an important barrier to sales and reduce their inventories, while also offering true peace of mind for our boat customers. People are understandably anxious in this economy. Payment protection can help allay some of those fears, and help more of our customers experience the joy of boating this summer.”

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