GE Capital, Boat Trader to offer wholesale inventory
NORFOLK, Va. — An agreement between BoatTrader.com and GE Capital Commercial Distribution Finance (CDF) gives marine retailers an opportunity to purchase current and non-current repossessed boats through CDF, according to a release today from Boat Trader.
“Today’s market and economic conditions have led to above-average levels of inventory,” Bruce Van Wagoner, president of CDF’s marine group, said in the release. “This is driving the need for CDF to liquidate inventory quickly through the wholesale channel.”
CDF will be offering these units through the recently launched “Wholesale” tab in Boat Trader’s Inventory Management Tool. Marine dealers in the Boat Trader network have access to the tab, where they can view, inspect and purchase inventory.
“Boat Trader’s Dealer Network is nearly 3,000-strong, and we are excited to help companies like GE CDF to market repossessed inventory to the wholesale purchaser,” David Bingham, general manager of BoatTrader.com, said in the release. “Dealers have requested access to purchase repossessed units from CDF in the past and this offering is in direct response to that request.“
Boat Trader will also give dealers who purchase wholesale units deals on promotional space.
“Dealers that purchase a wholesale unit will have the opportunity to upgrade those boats to Premium Ads on BoatTrader.com,” Bingham said. “We know that Premium Ads generate an average 95 percent more leads than standard ads, and we want our wholesale purchasers to benefit from this additional exposure.”
For a limited time, Boat Trader will also offer a dealer gallery banner to GE dealers that sign-up with the site.
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