YachtWorld.com introduces broker spotlight

SEATTLE, Wash. – YachtWorld.com, an Internet yacht brokerage portal and a division of Dominion Enterprises, has launched Broker Spotlight, a service enabling brokerage houses to showcase their individual yacht brokers, it reported in a recent statement.

“Our goal is to promote the value of the professional yacht broker to buyers and sellers,” said Ian Atkins, VP and general manager of YachtWorld.com and Boats.com. “This new service allows the individual broker to promote their professional profile, accomplishments and credentials.”

The Broker Spotlight service displays the listing broker’s photo and personal contact information on the brokerage house listing already advertised on YachtWorld.com. This “photo signature” links to the broker’s personal Web site. Components of that site include:

  • Broker signature with name and photograph on YachtWorld.com listings;
  • A unique domain name;
  • Pages with the broker’s listings and the listings available through his office or house;
  • Logos to showcase his association memberships;
  • A personal toll-free number
  • An optional Private Label Search to display other boats available for co-brokerage
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