U.K.’s Tacktick electronics launches U.S. operation

GUILFORD, Conn. — Tacktick by Suunto has established a new U.S. operation for the distribution and marketing of its marine electronics and compasses in the United States, the company reported in a release today. Finnish company Suunto acquired U.K.-based electronics manufacturer Tacktick Ltd. last month.

From its Connecticut warehouse, Tacktick USA will stock the complete range of Tacktick wireless electronics and Suunto marine compasses for distribution to trade customers in the U.S.

Tacktick USA will partner with Connecticut-based Ocean Marketing, using Ocean's network of sales representatives to increase U.S. exposure with retail outlets and OEMs. In addition, Tacktick will utilize Ocean's in-house customer support team as well as its marketing and boat show support.

“We are excited to announce our new operation in the United States," Clive Johnson, Managing Director of Tacktick by Suunto, said in the release. "Ocean Marketing have an excellent and dedicated team who are extremely knowledgeable and well connected in the U.S. marine market. We know our wireless electronics are already popular in the U.S. and we are looking forward to working with Ocean Marketing to raise our brand awareness and increase our sales in this important market.”

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