Sea Ray launches inventory Web site

VIRGINIA BEACH, Va. — Sea Ray has launched a new site that lets customers search its new and used inventory, according to a release from Channel Blade, the company that created the site.

“We recognize the importance of exploring new avenues to feature and promote inventory to more potential buyers,” Rob Noyes, vice president of marketing at Sea Ray, said in the release. “MyNextSeaRay.com will help our dealers gain greater online exposure and generate more leads.”

MyNextSeaRay.com is Channel Blade's first OEM Inventory Showcase, but the company plans to create sites for other manufacturers as well.

“In addition to strengthening the OEM-dealer relationship, the OEM Inventory Showcase provides another channel to help dealers move both current and previous model-year inventory in this challenging economy," Channel Blade President Chuck Lewis said in the release. "Facilitating these transactions is paramount to the longevity of any marine OEM or dealership.”

The Inventory Showcases will be integrated with a client’s corporate Web site and dealer locator, Channel Blade said, but will also act as a stand-alone site designed to drive more traffic from search engines.

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