West Marine opens its largest store in the Northeast

BRICK, N.J. – Boating supplies retailer West Marine plans to hold a Grand Opening celebration for its Brick Flagship Super Store at 51 Chambersbridge Road on April 17, it reported in a recent statement.

The new store will be the biggest West Marine in the Northeast, featuring a 300-square-foot flybridge and tower, modeled after a 42- foot sport fishing boat, and decked out with state-of-the-art electronics, coupled with a stereo room that boasts a Sony surround sound and other advanced sound systems, according to the retailer.

A six-foot marlin sits atop the indoor fishing hut, which features hundreds of rods, reels and combos for saltwater fishing. In addition, the store offers thousands of lures and terminal tackle, and a selection of bait and custom spooling stations.

At more than 25,500 square feet, the Brick store will feature eco-friendly elements, including Site Controls energy management systems, European VCT tiles, which do not need sealing or waxing, and the disposition of used fishing line for recycling, the company reported.

Stephen C. Acropolis, Mayor of Brick, will proclaim April 17-19 as “West Marine Weekend.” There will be a ribbon cutting ceremony on Fri., April 17 with both the Mayor’s office and New Jersey Senator Andy Ciesla in attendance at 9 a.m. on that date, the company stated.

A private media luncheon and store tour will be held with West Marine executives on Thurs., April 16 from noon until 1 p.m., and later that evening, the Very Important Boater (VIB) Party will begin at 6 p.m. to benefit Ocean Medical Center, a 281-bed non-profit community hospital located in Brick, according to West Marine.

Additional free, in-store activities include:

  • Weekend visitors can test their mettle with the "Mechanical Bull of the Fishing World,” also known as the Chair Fighting Challenge using 80-Wide Shimano Reels & Custom Bent Butt Rods. (Saturday – Sunday)
  • All weekend talented visitors can take the Power Boat Docking Challenge, designed to showcase your docking skills by maneuvering a 4ft., twin engine, remote-controlled boat down the 20 ft. tank to the marina. (Saturday – Sunday)
  • Throughout the two day event, West Marine will be encouraging local participants to enter its first annual “Green Product of the Year” award contest. West Marine will award one prize of $10,000 to the designated Official Winner (void where prohibited by law).
  • More chances to win are in-store over the weekend as special one-time deals and prizes will be raffled off to participating visitors.
  • On Saturday, Editor-At-Large for Salt Water Sportsman, George Poveromo, will have free fishing clinics and share tips on how to catch more fish. Also, representatives from Calcutta, Garmin, Icom, Orion Starbrite, ITT and others will be available throughout the grand opening weekend to offer advice on products.
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