Chris-Craft blog discusses repositioning

SARASOTA, Fla. – In its first ever blog, posted yesterday, boat builder Chris-Craft discussed “The economy, boating industry, and the future for power boats.”

The company explained that while “many manufacturers and dealers will not make it through this downturn,” it “made adjustments more than a year ago to reflect market demand.”

“We slowed production, minimized costs, reduced headcount, and limited our production to retail sold units only,” wrote the company. “We've also positioned ourselves to grow when the economy rebounds. We continue to work hard on several exciting new products that will be in the market later this year and early next.”

Chris-Craft also explained that due to changes in the industry, such as the exit of several large finance companies, it has become “impossible for dealers to stock inventory at past levels.”

“After the current dealer inventory is gone, buyers may find Chris-Crafts only at a few boat shows, private invitation-only events or at the local dealership,” wrote the company. “Factory tours will be available and buyers may need to travel to see different models. Our dealers and factory representatives always work together to match the right boat in inventory with the customer's wish list. In the future, though, most customers will need to order their boat and it will be built especially for them.”

Despite this prediction, the company said its spring season has exceeded its expectations on the home front and overseas.

“Right now, there are still many choices and different models available at our dealers,” the company wrote. “The deals our dealers are offering are the best we have ever seen. For serious buyers with money in hand or financing available, there is simply no better time to buy a Chris-Craft. Once the current inventory is sold, similar buying opportunities will not be available on boats built to order.”

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