SEATTLE — Members of the Northwest Marine Trade Association will be able to post their boats for sale on the trade group’s Seattle Boat Show Web site starting in May as part of a new agreement with Boats.com, the NMTA reported in a release.
The boat listing service utilizes Boats.com’s BoatWizard interface, which allows boat dealers and manufacturers to upload sales to an online database, which will then be displayed on SeattleBoatShow.com.
"The new program essentially converts the Web site from a marketing tool to promote the annual event to a year-round virtual boat show," according to the association.
The Boats.com technology and other site upgrades are funded using the NMTA’s Grow Boating dollars, which are generated from a portion of exhibitor space rental fees at the Seattle Boat Show.
“We are excited to provide this new service to NMTA members,” said John Thorburn, NMTA’s director of Communications & Marketing. “The Seattle Boat Show is a brand that is well known throughout the region and we intend on building on its reputation of quality through these enhanced features. Prospective and current boat owners will come to know SeattleBoatShow.com as the best resource for boats and boating services all year long.”
In addition to the new boat listing technology, the NMTA said it is upgrading its member search database and developing a new consumer interface so visitors can connect to the association’s 800-plus member directory.
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