SAN DIEGO, Calif. — Jeanneau America dealers recently gathered to discuss the company’s plans for handling the down market for the balance of the 2009 model year, according to a company release.
Jeanneau America President Paul Fenn spoke to about 50 participants from U.S. and Canadian dealerships about investing in elements that are within the company's control.
“We have no control over the economy, so we need to focus our energies on things we can control such as new products for 2010, strong advertising and marketing, and the dealer network itself,” Bo Cunningham of H&S Yacht Sales said.
Fenn said sales are currently at about 50 percent of normal, but he has seen "a definite up-tick in activity as the days grow longer and the weather becomes warmer.”
Erik Stromberg, Jeanneau’s worldwide product manager for sailboats, presented two new 2010 models at the meeting, the Sun Odyssey 33i as well as the Jeanneau 57.
“We feel it is important to maintain our strong presence in the market and have therefore made the decision to speed up the introduction of two new models for the beginning of 2010,” Stromberg said.
The company said Jeanneau typically imports about 120 new boats a year between 32 and 54 feet to North America.
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