RBFF Web site offering consumers event discounts

OAK PARK, Ill. – The TakeMeFishing.org Web site is offering special discounts to boating, fishing and sport shows across the country, the Marine Retailers Association of America reported in a release today.

“Knowing that these shows successfully attract qualified prospects and serve as an important source of information for prospective buyers, we wanted to leverage the success we’ve experienced with TakeMeFishing.org to help promote them,” said Recreational Boating and Fishing Foundation President & CEO Frank Peterson. “We hope by offering admission discounts, we will drive more people to the shows, increase participation in boating and fishing, and generate critical funds for conservation.”

Visitors to the site can click on “Event Discounts” to get the link to a specific show.

“Leveraging TakeMeFishing.org to communicate online with potential attendees is an excellent way to expand how we promote these shows, ultimately helping us grow Americans’ passion for boating and fishing,” said RBFF Board Chairman and National Marine Manufacturers Association President Thom Dammrich.

Phil Keeter, President of the Marine Retailers Association of America agreed, saying, “The boat shows are where dealers garner their prospect list for the year. Attendees are interested in the boating lifestyle and are prime prospects to purchase a boat in the near future. It’s wonderful to see all parts of the industry come together to promote boating and fishing. RBFF’s effort to encourage attendance at these shows is welcome.”

TakeMeFishing.org was re-launched in April 2008 and has attracted more than one million visitors. RBFF encourages stakeholders who host shows to submit their show details, discount offers, link and logo to RBFF Online Manager, Maria Knight at mknight@rbff.org.

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