Catalina Yachts undergoes rebranding

swadminJanuary 20, 2009

DUNEDIN, Fla. – Largo, Florida-based Catalina Yachts, manufacturer of Catalina sailboats, has named the Tampa Bay area’s Affinity Marketing & Communications its advertising and marketing agency of record, the agency reported in a recent statement. Affinity Marketing now handles the manufacturer’s collateral and print ads, public relations and dealer support programs for Catalina.

The agency just completed a comprehensive rebranding program for the company, promotional material for the new Catalina 445 sales brochure and has begun the design of a new corporate Web site at www.catalinayachts.com, it reported.